1. You access it through your Google adwords account. So the interface is different and it’s more targeted at advertisers. But you don’t have to advertise to use it.
2. With Google keyword tool the default results used to show a ‘broad match’ for average search results. If you wanted you could change this to phrase match or exact match. In Google keyword planner you can only view exact matches on keywords (i.e. the average number of searches will be based on people typing in those exact keywords).
3. You used to be able to view average searches for keywords broken down by device. You can’t distinguish between devices with the new tool. This means the average search for keywords will appear higher.
4. You used to able to tell Google to show closely related terms to the keywords you enter. This is no longer an option but rumor has it they are bringing this option back.
2. With Google keyword tool the default results used to show a ‘broad match’ for average search results. If you wanted you could change this to phrase match or exact match. In Google keyword planner you can only view exact matches on keywords (i.e. the average number of searches will be based on people typing in those exact keywords).
3. You used to be able to view average searches for keywords broken down by device. You can’t distinguish between devices with the new tool. This means the average search for keywords will appear higher.
4. You used to able to tell Google to show closely related terms to the keywords you enter. This is no longer an option but rumor has it they are bringing this option back.
Ahrefs
ReplyDeleteWhile we’re on the topic of SEO, I wanted to mention Ahrefs. Ahrefs is a tool that allows you to do keyword research to ensure you’re targeting the best keywords with the highest traffic and lowest difficulty to rank for.
While this tool isn’t free or cheap, they do offer a free two-week trial. Alternatively, you can use their competitors like Moz or SEMrush (who also have free trials, hint hint). Whichever one you choose, if you’re serious about ranking on Google, I highly recommend a keyword research tool. Without them, you only have access to Google Keyword Planner, which doesn’t really help you find the right keywords.